Images by Andy Ryan from MIT Media Lab
Images from The Green Eyl
The Media Arts and Sciences building is the newest complex at MIT and opened this past December. It houses several cross-disciplinary groups including the Media Lab, Center for Bits and Atoms, Media Arts and Sciences academic program, and other innovative arts and design groups. Designed by Tokyo-based Maki and Associates, and managed locally by Leers Weinzapfel Associates, the building’s key idea is a creating a transparency through the activities inside, a contrast to the dark, cluttered, small space the occupants once had. Not only a transparency from the outside in, but from one department to another, in an effort to spark innovative ideas among different thinkers.
Led by The Green Eyl, the identity for the Media Lab is also inspired by that idea, people from different backgrounds coming together in a collaborative effort to create new ideas. Introduced this January, the primary colors of the mark connect the identity to the stairs in the open winter atrium. Each individual – staff, faculty, student – may claim their own unique logo, truly reflecting the contribution of one person to the collective whole.