Building and Branding the MIT Media Lab

Images by Andy Ryan from MIT Media Lab

Images from The Green Eyl

The Media Arts and Sciences building is the newest complex at MIT and opened this past December. It houses several cross-disciplinary groups including the Media Lab, Center for Bits and Atoms, Media Arts and Sciences academic program, and other innovative arts and design groups. Designed by Tokyo-based Maki and Associates, and managed locally by Leers Weinzapfel Associates, the building’s key idea is a creating a transparency through the activities inside, a contrast to the dark, cluttered, small space the occupants once had. Not only a transparency from the outside in, but from one department to another, in an effort to spark innovative ideas among different thinkers.

Led by The Green Eyl, the identity for the Media Lab is also inspired by that idea, people from different backgrounds coming together in a collaborative effort to create new ideas. Introduced this January, the primary colors of the mark connect the identity to the stairs in the open winter atrium. Each individual – staff, faculty, student – may claim their own unique logo, truly reflecting the contribution of one person to the collective whole.

Check out more work by Pritzker Prize Laureate Fumihiko Maki and Maki and Associates and the multidisciplinary design work from The Green Eyl and partners Richard The and E Roon Kang.

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About MUDEO

Multidisciplinary design operative at the intersection of building, branding, and business. On this site is a curated feed of projects within the intersection of where these disciplines meet to showcase how each is strengthened with the other. MUDEO is a moniker for the work of Kenny Isidoro — see more at mudeostudio.com.
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