Logotype and typeface, Zaha Hadid Sans, has fluid characteristics designed by Miles Newyn in collaboration with Greenspace, and is also available as a webfont
Stationery is minimal but includes patterns of parametric geometry inspired by the firm’s contemporary architecture, accented by moments of magenta within a black, silver, and white color palette
Brand guidelines are presented in a different way – a newsprint format, as opposed to a hardcover book – which keep the identity fresh and new
The website acts as an interactive archive, a collection of hundreds of projects – built and theoretical – which can be sorted and organized through a complexly-developed yet simple-to-use CMS, and allows the user to engage in the work
Lastly, a showreel of the identity was produced by Greenspace, flying through the website features and all printed collateral
Zaha Hadid Architects needs little introduction. Zaha Hadid has been in practice for over thirty years, was awarded the Pritzer Prize in 2004, and is known for her innovative and dynamic projects all around the world. The firm hired Greenspace in July 2010 to design its new identity, chosen for their process of collaboration and by identifying the brand’s potential. The brand appropriately represents the firm, communicating its innovation and professionalism, while highlighting the vast project portfolio and numerous designers.
Check out Greenspace for more of their work, experience the Zaha Hadid Architects website, see type specimens of the bespoke font by Miles Newlyn, and check out Alex Telfer, photographer of the firm portraits.
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