Critical Mass Studio by Lundgren + Lindqvist







Some top notch identity and brand collateral from Lundgren + Lindqvist for a new London-based design collective called Critical Mass Studio (CM-S). Their mission is to employ “archi­tecture, science and engi­neering to push the boundaries of our language of design. The expertise across various fields is the key to initiating new conversations and opening up a new way of seeing and thinking about our visual culture.” The juxtaposition of analog/digital in the brand and light/dark in the identity material perfectly fits the culture of the studio.

See CM-S and check out more excellent new work that has just been updated from Lundgren + Lindqvist. Also be sure to check this Pinterest board of Architectural Identities – successful applications of graphic design for architecture.


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Multidisciplinary design operative at the intersection of building, branding, and business. On this site is a curated feed of projects within the intersection of where these disciplines meet to showcase how each is strengthened with the other. MUDEO is a moniker for the work of Kenny Isidoro — see more at
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